Tar The Roads and Not The Lungs: A Resolute Stand Against Tobacco Consumption
- Donald John Oommen
- Oct 30, 2023
- 3 min read
Updated: May 12, 2024

In a world where we often focus on protecting ourselves from external threats, we often overlook one of the most insidious killers hiding in plain sight: tobacco. The "Tar The Roads and Not The Lungs" Campaign, initiated by the Dianalds New Era Care Foundation (DNECF), is a beacon of hope in the face of a global epidemic. It's a clarion call to end the suffering and prevent the untimely deaths caused by tobacco, which claims over 8 million lives every year, including 1.3 million innocent non-smokers exposed to second-hand smoke, according to the World Health Organization.
The campaign is not just a mission but a moral imperative. It seeks to tackle the widespread consumption of tobacco and the devastating consequences it has on human lives. Smoking stands as a notorious culprit in the realm of diseases, with cancer being one of its most notorious footprints.
A Global Epidemic:
Each year, countless nations dedicate considerable resources to protect their citizens from external threats. Yet, they often fail to combat a peril that has infiltrated every home and crept into every nook and cranny of our societies. It's high time that we put an end to this internal menace that jeopardizes the well-being of our loved ones.
Why This Campaign Matters:
The campaign's significance becomes even more apparent when we consider the profound impact of tobacco-related diseases. Many individuals who fall victim to cancer due to tobacco consumption endure excruciating pain and meet their end prematurely, often in their youth or early adulthood. The families left behind grapple with immeasurable sorrow and despair.

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